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      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第1張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第2張圖片



      “The architecture we are trying to create is integrated with the environment,
      featuring sharp forms that emerge within the existing context without any sense of intrusion.”

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第3張圖片

      BRLOOTE 巴魯特總部位于紹興,坐落于工業區的高架路與城市的水系之間。 受其品牌的委托,大犬建筑設計事務所 完成了該項目的整體規劃,建筑設計與室內空間設計。項目占地面積為47,114平方米,建筑主體功能為服裝智能研發及生產制作、輔以觀光工廠、倉儲、辦公及會議、員工餐廳、品牌展示、零售空間、服裝創作設計中心、接待中心、環形休憩廣場、空中廊橋與花園等綜合性的使用功能。

      BRLOOTE Headquarters is situated in Shaoxing, nestled between the elevated road of the industrial zone and the city's waterways. The Greater Dog Architects handled the overall planning, architectural design, and interior design for the project. The site covers an area of 47,114 square meters, with the primary functions including garment research and development, and production, along with a sightseeing factory, warehouses, offices and conferences, Fashion Creation Design Center, a staff canteen, showroom, retail space, reception center, outdoor square, aerial bridge, and garden, among other comprehensive features.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第4張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第5張圖片

      "裁剪" 作為服裝制作過程中不可或缺的創作過程,成為BRLOOTE總部整體規劃及建筑基礎形態探索的起始點。建筑師如同裁剪者,場地被想象成了一塊輕柔的不規則布料,河流將其載入。通過線性穿插、環形介入、切片與角度的關系應用,對場地進行“裁剪”式規劃。

      As an indispensable process in garment production, 'cutting' has become the starting point for the overall planning of the BRLOOTE Headquarters and the exploration of the building's basic form. Like a tailor, the architect envisions the site as a soft, irregular fabric carried by the river. The site is strategically planned with a “tailored” approach, through the application of design elements such as linear interplay, circular integration, slicing and angles to the architectural form.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第6張圖片

      建筑師回應場地特點,確立了一條貫穿南北的主軸線,地塊東北面為主樓 「裁片Sliced Building」,西南面為兩組單體建筑:「鏡所Mirrored Building」與「回所Squared building」。在建筑布局中,優先考慮日照、天井與綠色共享空間,并在不同建筑功能的穿插上進行動線規整,以便在使用中能以高效的路徑抵達不同建筑。

      In response to the site's characteristics, the architect established a main axis running from north to south. The main building,known as the Sliced Building, is located in the northeast, while on the southwest side, there are two groups of standalone structures: the Mirrored Building and Squared Building. In the building layout, priority is given to sunlight, patios and shared green spaces. Additionally, the distinct functional requirements of each building are fully considered, allowing for efficient access between different buildings during use.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第7張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第8張圖片


      The main axis also delineates the park's main roads and pedestrian circulation. In a relatively hidden location alongside the road, parking facilities are strategically placed to meet the parking requirements of both the office and R&D factory functions. By introducing tiny green spaces, the harsh edges of the road are softened while dividing pedestrian and vehicular pathways.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第9張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第10張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第11張圖片


      The natural world seems out of reach in bustling and crowded industrial area. Leveraging the environmental advantages of the site, the architect ingeniously brought the peripheral waterway into the site, dynamically connecting various workplaces within the industrial area, thereby constructing an intimate connection between the site and the river. Meanwhile, the circular square serves as a water-friendly platform, linking the Sliced Building and the Mirrored Building, facilitating pedestrian circulation, and also providing a public outdoor relaxation area. The pedestrian bridge connects the circular square to the Squared Building, forming a link between paths leading to various buildings.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第12張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第13張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第14張圖片


      As an indispensable process in garment production, 'cutting' has become the starting point for the overall planning of the BRLOOTE Headquarter and the exploration of the building's basic form. The architect, like a tailor, envisions the site as a soft, irregular fabric carried by the river. The site is strategically planned with a “tailored” approach, through the application of design elements such as linear interplay, circular integration, slicing and angles to the architectural form.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第15張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第16張圖片


      In terms of architectural form, the continued use of geometric abstraction reflects the brand-centric approach of BRLOOTE. The building mainly features a black and white color scheme, with clean lines and a recessed entrance, creating a subtle rhythm. The relationship between the exterior and interior of the site forms the foundation for the overall coherence between architecture and interior design, while the functional requirements of each space define the overall architectural structure and internal circulation relationships. The Greater Dog Architects focuses on creating a seamless connection between the external and internal spaces, emphasizing integrity and continuity.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第17張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第18張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第19張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第20張圖片


      The office block and the R&D factory block serve as the two main components, with two sets of shared space blocks inserted in between, each with different orientations and angles. This design aims to create an efficient, flexible, and dynamic working environment, providing them with a truly collaborative space. The red glass covered bridge connects different functional spaces and forms a cohesive language. The design of the sky garden brings more natural lighting indoors, and also brings more opportunities to the outdoors for the huge building. The sky garden with natural landscaping and ample sunlight eliminates the boundary between the building and the interior. It can also be used as an outdoor meeting space, conversation space, walking path, etc.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第21張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第22張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第23張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第24張圖片


      The Mirrored Building consists of two two-story buildings, serving as small standalone structures built by the water for the use of the BRLOOTE Fashion Creation Design Center. The overall architectural form is arranged with a mirroring relationship between the left and right, as well as the front and back, dividing it into two sets of four units. Curved, pie-shaped elements add a sense of dynamism to the building. To integrate the building more closely with nature, one-third of the structure is positioned above the water, creating a double-layered mirrored effect in the water. The architect borrowed the river creates a more tranquil environmental language and also brings a more inspiring creative atmosphere to the fashion designers.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第25張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第26張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第27張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第28張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第29張圖片


      The Squared Building is a three-story structure located on an isolated island in the southwest corner of the site. It is separated by a river, ensuring maximum privacy. Its primary function is to serve as a brand reception center. The design incorporates water features into the building, creating a central courtyard around which spatial circulation is organized. The slanted roofs surrounding the courtyard allow rainwater to drip inward during rainy days. This design provides people with more opportunities to connect with nature and brings poetic moments to the bustling industrial area.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第30張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第31張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第32張圖片


      For the Sliced Building, Mirrored Building and Squared building, a portion of their roofs is inclined at an appropriate angle to increase the rooftop's visibility. Simultaneously, this design aligns with eco-friendly principles, making it convenient for the installation of solar panels while ensuring efficient drainage. By collecting rainwater and utilizing innovative solar photovoltaic panels on the roof, the generated energy meets the needs of the entire headquarters.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第33張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第34張圖片


      The western entrance of the Sliced Building leads to the office area. The oval skylight introduces natural light into the office lobby and public areas on each floor, thereby reducing artificial light needs. Simultaneously, a circular, high-ceilinged corridor links the upper and lower spaces, forming a cascading play of light and shadows, enriching the sensory connection within the lobby.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第35張圖片


      The elevator halls on the east and west sides serve as the main internal vertical transportation. The central zigzag-shaped ramp design in the center of the lobby provides a multi-dimensional experience along the walking path.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第36張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第37張圖片


      Walking along the spacious ramp, people can feel the sensory changes of natural light from far to near. By placing a large-scale ramp in the atrium space, the architect abandoned ornamentation in favor of the beauty of structure, creating a unique lobby space atmosphere. At the same time, it meets the changing needs of BRLOOTE headquarters. The ramp can be used as a runway stage and a venue for brand events.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第38張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第39張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第40張圖片


      Located on the left side of the office lobby, the retail space has its main entrance on the north side of the building, serving as the primary entrance for consumers to do shopping and visit the showroom. It is adjacent to the city's main road and has a more outward-facing aspect compared to the office entrance. Through the outdoor cylindrical red transparent glass stairwell space, one can access both the ground floor and the second floor of the retail space as well as the showroom of the sightseeing factory.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第41張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第42張圖片


      The retail space on the first floor mainly displays BRLOOTE men's clothing and includes the brand's SI standard store display, live broadcast room, fitting room, etc. An open staircase serves as the main circulation route between the floors, combining the functions of display and cashier; A multi-layered structural form occupies the central space, with corresponding functions organized around it; Translucent glass and black mirrored metal applied to the ceiling extend the visual perception of the vertical space created by the staircase. Suspended mental display plates are interspersed throughout the space, forming a dialogue between lightness and solidity.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第43張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第44張圖片


      The second-floor retail space is accessed via an open staircase in the central area. This space brings together different women's clothing brands, Leding Bespoke, a Salon area, fitting rooms, storage, etc.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第45張圖片


      On the second floor, adjacent to the retail space, a pathway is designed to lead to the showroom and the sightseeing factory. Visitors can see a live digital R&D through the floor-to-ceiling windows. On one side, the production workshop is equipped with advanced intelligent hanging production line equipment, and on the other side, there is a showroom for customer visits. The showroom provides detailed displays of essential techniques, fabrics, production processes, and more.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第46張圖片

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第47張圖片


      The diversity of work in the fashion industry calls for a flexible office environment that is not limited to desks but may also include different creative approaches. In this building, various ways come together to form a symbiosis where anything can happen.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第48張圖片


      The journey from the office space to the red glass aerial bridge connects the offices, canteen, and factory. As a shared space, the staff canteen creates an informal and relaxed dining atmosphere. Within this ambiance, it fosters social interaction and encourages sharing among employees, leading to more ideas colliding and sparking creativity.

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第49張圖片


      Technological innovation has brought new trends in the development of intelligent clothing manufacturing, and more efficient, intelligent and personalized production has been achieved through technological innovation. The Greater Dog Architects has employed a comprehensive design strategy to ensure the reasonable utilization of the site and building. This approach provides multiple possibilities for the efficient use of various indoor functions, creating an energy-efficient, environmentally comfortable, and human-friendly complex space.


      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第50張圖片

      「裁片」建筑 Sliced Building

      - PLAN -

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第51張圖片
      1F PLAN丨Sliced Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第52張圖片
      2F PLAN丨Sliced Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第53張圖片
      3F PLAN丨Sliced Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第54張圖片
      4F PLAN丨Sliced Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第55張圖片
      5F PLAN丨Sliced Building

      「裁片」建筑 Sliced Building

      - ELEVATION -

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第56張圖片
      South Elevation丨Sliced Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第57張圖片
      West Elevation丨Sliced Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第58張圖片
      North Elevation丨Sliced Building

      「裁片」建筑 Sliced Building

      - SECTION -

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第59張圖片
      SectionA丨Sliced Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第60張圖片
      SectionB丨Sliced Building

      「鏡所」建筑 Mirrored Building


      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第61張圖片
      1F PLAN丨Mirrored Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第62張圖片
      2F PLAN丨Mirrored Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第63張圖片
      West Elevation丨Mirrored Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第64張圖片
      Section 丨Mirrored Building

      「回所」建筑 Squared Building


      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第65張圖片
      1F PLAN丨Squared Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第66張圖片
      2F PLAN丨Squared Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第67張圖片
      3F PLAN丨Squared Building

      BRLOOTE Headquarters 巴魯特總部 · 服裝智造園的多維效用第68張圖片
      Section丨Squared Building

      Project Info.

      項目委托:  巴魯特服裝品牌 BRLOOTE
      規劃設計:  大犬建筑 Greater Dog Architects
      建筑與室內設計:  大犬建筑 Greater Dog Architects
      主持建筑師:  辛晉 & 胡志紅
      設計團隊:  顧麗玲 張晶 郭林昂 王睿 任雙鳳 何曼妍 龔龍琳
      建筑深化:  同創工程設計有限公司(甲級)
      結構設計:  同創工程設計有限公司(甲級)
      項目攝影:  Metaviz Studio
      項目地址:  浙江省紹興市越城區三江東路16號
      總規劃面積:  47,114 m2
      總建筑面積:  50,208 m2
      設計時間:  2018-2021
      完成時間:  2023.12
      撰文翻譯:  吳秋辰

      Client: BRLOOTE Fashion Group
      Overall-Planning: Greater Dog Architects
      Architecture and Interior Design: Greater Dog Architects
      Lead Architects: Jin XIN, Zhihong HU
      Design Team: Abigale Gu, Zoe Zhang, Keith Guo, Ray Wang, Francis Ren, Manyan He, Longlin Gong
      Deepen Design: Tongchuang Engineering Design Co.,Ltd
      Structural Design: Tongchuang Engineering Design Co.,Ltd
      Photo Credits: Metaviz Studio
      Address: No.16, East Sanjiang Road, Shaoxing City, Zhejiang Province, China
      Site Area: 47,114 m2
      Building Area: 50,208 m2
      Year Began: 2018
      Completion: Dec, 2023
      Translator: Alex Wu

      來源:本文由大犬建筑 Greater Dog Architects提供稿件,所有著作權歸屬大犬建筑 Greater Dog Architects所有。

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